Concert Reports


NAMM Show Media Day 2016





Annual Global Gathering of Music Products Industry Featuring 5,000+ Brands, Concerts, Interactive Demos, and Artist Appearances



An exclusive preview of 2016 music gear, instrument and technology releases

Preview Musical Products & Technologies Before Show Opens & 6 Time Grammy Winner Dr. John with the John Lennon Educational Tour Bus



All Photos: Ray Soto / Central Coast Rocks  


THE NAMM SHOW – The National Association of Music Merchants (NAMM) brings together the global music product industry at the NAMM Show drawing nearly 100,000 music industry leaders to Anaheim. The largest of its kind, the show features music instrument, product, and technology brands with every imaginable music-related product including guitars, drums, synthesizers, pianos, band and orchestra instruments, recording equipment, DJ gear, and music technology.


Media Preview Day included some of the newest and most innovative music technologies and instruments being released this year. Appearances that day included Grammy winner Dr. John (who also performed at the NAMM Show), bassist Billy Sheehan, symphony violinist Caroline Campbell (who has performed with Andrea Bocelli, Sting, Josh Groban), Hall of Famer Don Wilson, and more.






Newzik / Newzik Sheet Reader Music App – A high-tech app that revolutionizes the way to read music scores: a homemade render that reads music XML on iPads. When the conductor flips pages, annotates or changes titles, the orchestra will see in real time.


Denon DJ / MCX8000 DJ Controller – The first true DJ hardware/software controller that offers total command of both Serato DJ and Denon DJ’s exclusive and revolutionary Engine software technology in the same instrument.



Earthquaker Devices / Avalanche Run – This new delay and reverb device uses ultra-powerful processing that pushes the boundaries of audio effects. Notable features include stereo in / out, tap tempo and ratio control, reverse delay and reverb toggle, and even mappable expression controls.


660 Guitars, Inc. / 660 Guitar – The 660 Guitar is aluminum bodied with a carbon fiber / graphite neck, created to stretch the boundaries of what fretted instruments should look and sound like.


The NAMM Foundation Updates on music education through community, partnerships, issues and advocacy.


KORG-HK Audio / LUCAS NANO 608i – The LUCAS NANO 608i is an eight channel digital mixer that is the first high-end, all – in – one system with an iPad-enabled wireless mixer and Bluetooth streaming built in.


Touche’ / Touche’ by Expressive E – TOUCHE’ is an innovative controller, a revolution in how you play with software and hardware synthesizers by offering extremely precise and sensitive gesture controls, modern technology. Easily connects to any synthesizer and allows unmatched sensitivity.



Deering Banjo Company / Goodtime Artisan Banjos  – The Goodtime banjos by Deering Banjo Company are celebrating their 20th anniversary. The new Goodtime Artisan model banjos represent advancements in new technology and tooling by Deering.


Tribal Tools / Kadabra by Tribal Tools – invented and patented by tribal Tools, the wireless Kadabra brings a new approach to express music, the way we compose, perform and even manipulate sound.


ROLI / ROLI Seaboard RISE 49 – The RISE 49 lets you control sound through five dimensions of touch and offers new possibilities for music making and performance with its revolutionary touch – sensitive interface that is unprecedented on a MIDI controller.


C.F. Martin & Co. / Martin D-222 100th Anniversary Edition and Martin D-28 John Lennon 75th Anniversary Edition – C.F. Martin & Company is celebrating the 100th anniversary of its iconic Dreadnought model by unveiling the Martin D-22 100th Anniversary Edition and the D-28 John Lennon 75th Anniversary Edition custom model that commemorates John Lennon’s legacy and his 75th birthday ( he would have turned 75 on October 9, 2015 ).


Aerodrums featuring Oculus Rift – Aerodrums will debut with one of the biggest and most highly anticipated tech developments : Oculus Rift. Finally drummers will be able to step into The Rift and actually see, “The best drum set you never saw”.



Yamaha / Yamaha Electric Violin and violinist Caroline Campbell – The Yamaha Electric Violin provides a seamless transition for the multitudes of country, folk, and bluegrass fiddle players – or the legions of rock, jazz, and classical violinists – ready to make the move to an electric instrument.


Numark / Numark Dashboard Hi-Resolution 3- Screen Display for Serato DJ – The revolutionary Numark Dashboard 3 screen display adds the visual benefits of three 4.3-inch full-color LCD screens to virtually any Serato DJ – authorized mixer, DVS solution or controller, regardless of brand.


Taylor Guitars / TaylorSense – TaylorSense is the only product on the market today that delivers the vital guitar health monitors to a mobile, real-time platform. It helps consumers (guitar players) care and protect their guitar from humidity and temperature extremes, impacts and travel”bumps” and battery life issues.



Peavey Electronics / Peavey 6505+ Piranha – The Peavey 6505+ Piranha follows in the footsteps of the popular 6505 MH mini head by packing all the grain and tone of the heavyweight 6505 Series into an even smaller 20-watt power amp head.


Earth Moments / Rututu Music Playground with DJ Sol Rising – The new Rututu app combines authentic samples of indigenous ethnic, world and Western instruments with a unique touch-based control surface and non-linear music composition tools, perfect for injecting fresh sounds into music production.


FENDER Music Instruments Corporation / American Elite Music Repeater Telecaster / Paramount Series / Music Repeater Telecast – The new American Elite Series is comprised of bold fresh designs for the Stratocaster, Telecaster, Jazz Bass, Precision Bass and Dimension Bass and features more than a dozen new innovations. The new U.S.- designed Paramount Series affirms its commitment to acoustics, servicing up many legacy design elements of classic ‘60s models and includes Dreadnought, Parlor and Triple-0 models. Master Builder Yuriy Shishkov showcases the Music Repeater Tele. Custom-designed hardware and hand-stained wood mesh with gilded hand-carved patterns, dancing along this delicate instrument for an inspiration by an 18th-century pocket watch.


The Ventures & Wilson Brother Guitars (guitarist Don Wilson, Rock & Roll Hall of Famer) – The Ventures Model all-USA made Custom Guitar – With an all American Custom Case, the first USA-made Ventures model guitar in 48 years. In 2016 we will be custom winding our very own Guitar pickups, which mimic that Ventures SOUND. This company, called “VersaTone Pickups”, is named after the first name chosen by Don & Bob, and serves as a tribute to the versatile SOUND of The Ventures.



EBS Sweden AB / EBS Billy Sheehan Drive Deluxe – With the addition of a Phase Inverter Switch, a Drive Boost Footswitch and the possibility to replace the 8-pin dual inline op-amp Drive Circuit with your favorite modern or vintage drive chip this has become one of the most versatile analog drive pedals for bass. Vinyl Recorder / Vinyl Recorder T560 – The Vinyl Recorder T560 is the only new vinyl record lathe on the market today. Anyone can create high quality vinyl records from any audio source using the Vinyl Recorder T560. Grab your favorite CD and watch the T560 make a vinyl recording in real time.


IK Multimedia / The iKlip A/V and iRig BlueTurn - The iKlip A/V is the only product of its kind on the market, letting you transform your smartphone into a camcorder with a streamlined mobile recording setup that’s ready-to-go right out of the box. The iRig BigTurn is an ultra-compact pedalboard for musicians who want hands-free, wireless Bluetooth control of apps and software while performing live or recording.




The John Lennon Educational Tour Bus News from The John Lennon Educational Tour Bus with 6-time Grammy winner DR. John and John Lennon Educational Tour Bus co-founder Brian Rothschild.


V-Moda – Zn / Crossfade Wireless – The first In-Ear headphones released by V-Moda in four years have been developed to be the mobile and active weapon of choice for the modern audiophile. The Crossfade Wireless went through years of precise engineering to design and tune wireless electronics while keeping the iconic V-MODA materials and shapes. The tuning team sets the bar higher by improving the renowned Crossfade M-100 signature sound for virtually identical wired and wireless playback.



About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $16.6 billion music products industry. NAMM is comprised of approximately 10,300 members located in 102 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit, call 800.767.NAMM (6266) or follow the organization on Facebook, Twitter and YouTube.  


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